How to promote your clothing brand ?
Not surprisingly, we all attach great importance to our wardrobe, and do not hesitate to devote a substantial budget, more than 1200 euros per year per household in France. This is a market that the big companies have long since conquered, and one in which craftsmen, small businesses and SMEs are struggling to make a name for themselves.
You’ve launched your clothing brand and want to make a name for yourself ? Here are some ideas on how to do it.
Create a professional quality catalog
Of course, it’s the quality of your clothes that counts… But the quality of your catalog is the first image your potential customers will have of you, so it’s better to take care of it !
Take the time to create an impeccable document, both in terms of layout and photo quality. Your catalog must make people want to browse through it, and you can only do that by using the best design tools available.
If you don’t think you can do it alone €, call in the professionals. You won’t regret the investment.
First, make a paper-quality catalog, with a resolution that allows printing. You can then easily reduce the size with PDF compression software, to share on your site and social networks.
Have a brand image… and stick to it
It’s maddening: all you have to do is get into sexy lingerie and children’s clothing will be in style. Or maybe you’ve developed an elegant and refined style exactly when everyone else is bringing out the old worn-out clothes and the hippie style is in vogue..
Developing a brand image can be frustrating, especially in the clothing industry. Know that the key to success is perseverance. Keep your style and your brand image from year to year: this way the public will recognize you and you will gain the trust of your customers.
On the contrary, changing your style according to the trends is the best way to always be behind, and never succeed in creating a brand image.
Focus on what sells best
You don’t understand why that jacket you like so much isn’t selling, and you think you should put it on the front page so your customers will buy it ? Error !
Your front page should feature your best selling designs: success breeds success. If your clients buy them, it is because they like them, so we might as well show them to as many potential clients as possible: it is likely that they will continue to seduce buyers.
You will be able to increase your turnover, and gain a varied clientele.
Invest in an online store
It’s obvious, but it’s worth pointing out: to sell your clothing brand to a large audience, the best showcase is the Internet.
Create an online store (there are many tools available to do so) and make it attractive. Visitors will soon come to take a look at what you have to offer.
This applies even if you have a physical store !
Make yourself known
Once again, the Internet is the best way to promote yourself and your brand. Share your expertise on forums, create explainer videos on YouTube, post photos of your clothes on Instagram, launch a promotional campaign on Facebook..
Today, it is relatively simple to get known on the Internet. So, take advantage of this opportunity to promote your clothing store !
Find the right partners
Your banker helped you finance your small business, but the partners who will help you promote your clothing brand don’t wear suits or tailors..
Bloggers, Vloggers, influencers… you can name them as you wish, the fact is that they capture the attention of tens of thousands of people, if not more. And that, unlike Cristiano Ronaldo or Scarlett Johansson (who would make very good ambassadors for your brand), they are available and probably interested in what you have to offer !
You probably already follow them on social networks… All you have to do is contact them.
Encourage customer feedback
You hesitate between two similar products:
- The first one has 138 positive and 45 negative reviews
- The second one has no reviews.
Which one will you choose ?
Customer reviews help gain credibility and visibility, so you have everything to gain by motivating your buyers to leave a review. Especially if it is positive !
Support a cause… and let people know
You only work with French suppliers ? Your clothes are made from recycled fabrics ? You have created jobs ? You share your income with a charity ?
Congratulations for these initiatives that participate in the common effort to build a better world. But did you know that it is also a marketing argument to put forward ?
Putting forward your human qualities can only help to make your brand known.